Today we are going to talk
about a relatively quiet, behind the scenes, but necessary
ingredient that you need to be a successful entrepreneur
either online or offline.
At the end of this webinar you are going to
play a BIG role in the development of a new site
that we are launching officially right after Labor day.
Each person who decides to participate will receive a BIG
gift that you will love and we will give you this gift
at the end of the webinar so you will need to stick
around or you will miss out.
I am going to show you a very special site that we are
launching in the FALL. You can play around in
it today and we will show you step by step the process we have gone
through to bring it to market just as we would with any of the
other sites that we have developed.
I call it Going for Gold - The Marketing Gold.
We can safely say that to be a successful entrepreneur,
you need persistence, patience, a certain amount of
investment money, and a business plan.
But even if you
have all this, there is one very important ingredient
missing from this description. So for my first question
for you today I am going to ask you this.
Question 1: Even if you are persistent
and patient and you have a business plan and invest in
your business, what one thing is missing in order for
you to succeed?
Answer: Passion...
What gets you out of bed each day, won't let you sleep
until you move closer to your goal, and drives toward
your goal? Find that mission, that purpose, that fun
thing you love to do and you will know what your passion
is.
if you have never felt
that burning desire to succeed no matter what, you may want to
rethink what you are promoting online.
But you are smart. You are prepared:
So let's say you have found what you are passionate
about and you want to get knee deep into something that
really interests you. Something that makes you pop out of bed
singing "Oh What a beautiful Morning."
That brings me to the next question.
You found your passion.
Question 2: What is the next thing you
MUST do?
Answer: Test Your Product.
You may think the thing you are most passionate about is greatest product since sliced
bread, but what do others think?
Do other people agree with you? Or are you traveling down a one
way street the wrong way?
Let me tell you how Phil and I test our advertising
products before we release them widely on the net.
We contact our regular clients usually privately and ask
them to take a look see and let us know what they think.
If it is a paid site, we usually offer a big discount
to those who want to get in early and kick the tires.
If we have a winner we usually know it right away. If we
need to tweak the site, we get some great ideas from our
regular clients but either way, testing is the best way
to see if your passion just makes you happy, or if
the rest of the world agrees with you.
Don't expect to have a winner all the time.
Sometimes
you invest your dough to develop a site or to try out a
new affiliate program and you fall flat on your face.
This does not mean it was not worth the effort or that
the program you picked was a scam. It simply means
it was not for you.
Don't be afraid of failing in any business. You have
to get into the game and give it a try. Success is
usually right around the corner for those who have the
stomach to keep going and to never give up.
Even the great Babe Ruth only got a hit 34% of the time
he stepped up to bat and he was good enough to become a
hall of famer.
So now let me apply some of these principals to the new
site that Phil and I are getting ready to launch.
It is called Wow Them Jewelry and before I show you the
site, let me tell you why we are launching a site called
Wow Them Jewelry. It is a significant departure from our
normal sites.
I have a passion.
As much as I love the Advertising
business and as much as the creative writing that goes
along with intrigues me, I have another passion that I
have been nursing and developing for year.
That passion is Jewelry.
Some women love shoes, some love handbags, but I don't
know a women alive who does not love Jewelry. For me, it is the icing on the cake, the cream in
the coffee, the sauce on the pasta.
I just flat out love jewelry.
Not just any old jewelry either. I have specific taste.
I love simple jewelry like pearls
(real pearls).
I love elegant jewelry like sapphires.
I love glamorous jewelry like diamonds.
I love jewelry with some bling in it like emeralds, and
I want my
Jewelry Clad in gold.
Most of all I want my jewelry to be quality pieces
that I would be proud to wear anywhere.
The problem is... the kind of jewelry I am talking about has always
been very expensive - UNTIL NOW!
Phil and I went hunting around the world to find
stunning pieces that would not break the bank. We
purchased them, examined them, and hand selected the
best quality and the best suppliers.
Our mission was to give women a Million dollar look at
affordable prices and to make sure that the pieces we
offered at our site had a certain WOW factor x 10.
It took us several years, examining multiple suppliers, and
hundreds of items to find what we were looking
for but at long last we achieved our mission.
You can take a sneak peek here:
Now let's talk about the marketing part.
Once Phil and I found the products we were looking for
and found the right people to produce them, we needed
to test them in the public square.
Here' what we did.
Every time I went to the hair dresser, to a doctors office,
or out to dinner, I put on one of the items that we
wanted to sell and I watched those around me to see their reaction.
It came faster that I expected.
My manicurist looked at a multicolor
bracelet I was wearing and said: Where in the world did
you get that?
I asked her if she really liked it and when she said she loved
it, I told her I would let her have it for $45.00.
I thought she was going to faint.
This stunning multicolor bracelet is filled with a
variety of glistening gems that look
and feel exactly like the real thing.
Like Real amethysts, real garnets, real citrine, real
pink sapphires, real rubies, real emeralds, and
they are set in 18K rose gold, regular gold or white
gold. The CZ stones are the best quality available
anywhere and come from Switzerland.
They are drop dead gorgeous and for $45.00 they are an
absolute
steal. It's no wonder they became our best sellers even before we had the
site completed.
A week later I wore a sapphire and diamond bracelet set in
white gold. I wore that while I was getting my hair
done and my hairdresser went wild. She told me how her mother
loved blue sapphire and she just had to get
one for her Mom's birthday.
When I told her the price she said she said, "I want two. One
for myself and one for my mom.
The gal who colors my hair loved the pearl necklace that I was
wearing.
These are real fresh water pearl necklaces that sell in
the stores from $400.00 up to $1200.00 dollars
depending on the length and the size of the pearls.
Our pearl necklaces range from $125.00 to $255.00 and each one is
stunning.
My hair colorist chose one of the 100 inch ones that you
can wrap 5 times around your neck. You can wear them long or
anyway you like.
She paid $225.00 for this superb necklace. In a retail
store she would have paid $700.00 to $800.00.
I went to out to dinner in my favorite Italian restaurant
and this time I wore a deep emerald bracelet and
matching necklace. I was just there to have a wonderful
meal but the waitress kept staring at my jewelry.
I was unaware of this as I sat chatting with Phil and
eating up a storm but,
Phil said. "She is staring at your matching jewelry why
not tell her about it."
I did and needless to say... I left the restaurant
without my bracelet and necklace and made a customer for
life.
One day I wore a real sapphire ring and the sapphire
bracelet at the same time and asked various people which
was real and which was fake?
They could not tell. It was fun to fool them but more
importantly it tells you the quality of the items you
will find at Wow Them Jewelry.
So now my passion was turning into something more then
just a feeling and a desire. People were loving it.
My manicurist passed out my cards at her church and
ran out of them really fast.
I told her that if she wanted to resell these for me
she would get 10% on each sale (which by the way is
a more than Amazon pays).
She is well on her way to earning a nice tidy sum
every Sunday from her church group.
So bottom line:
* I had a passion
* I researched it
* I tested it
* People responded with a WOW!
So we set up a site around products we love.
What's next?
That's where you come into the picture.
Here how you can become part of this exciting venture.
Here's what we want you to do.
Buy any of the bracelets at the site and we will give you
a second bracelet for your mom, girl friend, spouse,
auntie, sister, daughter, significant other, completely free.
It's your choice.
Yes, there is a catch, but I am sure you won't mind it.
We will send you the bracelet you buy and then we need to
hear from you.
We want an honest testimonial from you about the bracelet that
you bought, and if we use it on the site, and we will do
this if
your comments are well though out and honest, we will send you a second
bracelet absolutely free.
If you want to send us a picture of the bracelet when
you receive it and a picture of yourself along with a
written testimonial that would be great.
A couple of caveats.
We are in Chicago right now and we will not be home in NYC until
Sept. 7th right
after labor day. We will mail your purchase out to you
on Sept 9th and you will have it by the following week.
Our stock is in NYC now so shipments will begin on the
Sept. 9th.
As soon as we receive your
testimonial we will send you out a second bracelet of
your choice. Just let us know which one you would like
and we will send it to you.
Picture the smile on the face of your mom, girl friend,
spouse, sister, or daughter, when you present them with this wonderful gift.
You will be the person of the hour.
Even though the site has not launched yet, you will find
your reseller link in the
members area of Wow Them Jewelry. Show your friends and
your family what you bought and I guarantee you they
will be asking where they can buy one too.
We are not lauching until September 12th so don't use
your link until then.
I have a bracelet in every color
and I wear all of them.
They look like the real McCoy and I guarantee you when
you wear one, you will look and feel like a million bucks.
These superb jewelry pieces are addictive.
Be careful.
You can take a sneak peek here:
Jane Mark
Phil Basten
Please note: Jane refers to a special offer in the
video. This offer was for webinar attendees only.
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